For BERNINA & Baby Lock dealers

Every dealer has sergers. Not every dealer has Barbara.

Barbara Goldkorn turns overlooked sergers into sold sergers. One Cutting Edge Serger Event fills your classroom, excites your customers, and sells more — with minimal effort on your side.

2026 is fully booked · 2027 is open — March & April already gone

Decades of serger expertise — and contagious enthusiasm.
Barbara Goldkorn teaching at a BERNINA serger
Why sergers · why now
Why host an event

You're not hiring an instructor. You're borrowing an expert.

You don't have to be the serger expert.

Barbara already is. Borrow decades of credibility and contagious enthusiasm for a weekend — and let her do the selling for you.

Turn curiosity into serger sales.

She makes every feature come alive. Confident demos become confident buyers — “I’ve been thinking about one” becomes “I’ll take it.”

Minimal effort on your side.

Her team brings the marketing materials and event support. You bring the room and the customers — she brings the results.

Your most overlooked profit center.

Embroidery sells itself; sergers need an “Aha!” moment. Barbara creates it — and turns a quiet corner of your floor into a best-seller.

Already a dealer?

Wholesale pricing on every tool and pattern.

Approved dealers get wholesale pricing on TrimBin+, SnapStation+, and Barbara's pattern booklets. Apply below — once you're approved we'll send your wholesale code to enter at checkout.

Dealer application

Apply for dealer access.

Tell us about your shop. Barbara personally reviews every application and follows up with event dates, what's included, and your wholesale code.

Please use your store's business email — it helps us verify you faster.

Application received — Barbara's been notified.

She personally reviews every dealer application and typically replies within a couple of business days with dates, details, and your wholesale code.